BHG Financial

To reflect BHG Financial’s evolution—and continue attracting elite professionals and institutions — we led a rebrand that balances legacy with modern relevance. Grounded in the essence “Extraordinary by Design,” the identity highlights what makes BHG unique: high loan amounts, extended terms, a simplified process, and personalized service that empowers success.

I collaborated with senior marketing leadership to define the creative direction, led the design team, and executed across all touchpoints — from logo to launch. Every detail was crafted to convey intelligence, boldness, and unwavering trust.