I solve creative problems:

Creative Director
Early Warning — A financial technology leader powering Zelle®, Paze®, and Certos℠, delivering payment, online checkout, and identity and fraud prevention solutions
07/2025–present

• Lead the in-house Creative Studio, fostering creative excellence, collaboration, innovation, and high-quality execution across enterprise brands and strategic business initiatives.

• Lead the development of scalable creative operations, including workflow optimization, design systems, asset governance, and operational standards that improve efficiency, consistency, and cross-functional collaboration.

• Partner with corporate marketing leadership and external agencies to translate Early Warning’s corporate narrative, purpose and values into a cohesive visual brand experience, leading the evolution of the company’s visual identity and the development of comprehensive brand guidelines.

• Oversee the development and execution of key brand and marketing initiatives across Zelle®, Paze®, and Certos℠, partnering with internal stakeholders, agencies, and vendors to deliver integrated campaigns and creative experiences across digital, web, social, event, and experiential channels.

• Coach and mentor designers through creative direction, feedback, and career development, helping strengthen team capabilities, elevate performance, and support long-term growth.

VP of Creative
BHG Financial – A leader in loan solutions and creator of the largest community bank and product network in the U.S. (formerly Bankers Healthcare Group)
01/2021–present

• Led the in-house creative studio, managing a team of 10–15 graphic designers, art directors, and copywriters supporting multiple business lines, including Loan Solutions, Institutional Network, Risk Management, Collections, Credit Cards, and Payment Solutions.

• Led the creative direction and execution of a company-wide rebrand, partnering with senior marketing leadership to develop the visual identity, logo system, and brand rollout. Launched the rebrand within six months while generating more than $300K in agency cost savings.

• Optimized creative workflows and operations, doubling project capacity while maintaining a 98% on-time delivery rate.

• Developed integrated brand storytelling and creative strategies across campaigns, web, email, and digital experiences, contributing to a 50% increase in engagement.

• Partnered with marketing leadership and business stakeholders to align creative strategy and execution with business objectives across the organization.

• Led branding initiatives for Corporate Culture and the Risk Management Solutions Group (RMSG), earning GDUSA American Inhouse Design Awards recognition.

Creative Director
10/2012–12/2020

• Partnered with the CMO and cross-functional teams to develop integrated marketing campaigns across digital, social, and print channels, generating 7,000+ monthly leads and contributing to more than $175M in annual originations.

• Directed the development and governance of BHG's brand portfolio, expanding from one brand to ten distinct B2B, B2C, corporate, and employee-experience brands.

• Built and scaled the creative team through strategic hiring, mentoring, and professional development, achieving 100% team retention over five years.

• Led award-winning integrated marketing and event branding initiatives that strengthened brand visibility, elevated market presence, and supported strategic business partnerships.

Board of Governors Member
PGA Reach Central NY – A philanthropic arm of the Central New York PGA Section (PGA of America)
10/2022–09/2024

• As part of the inaugural team, contributed to shaping PGA Reach Central NY’s branding efforts, including reviewing the PGA Reach brand identity, style guide, and application for proper implementation.

• Provided strategic branding and marketing guidance to enhance brand awareness, engagement, and donor participation.

Professional Advisor + Board Member
Cazenovia College – A private college in Cazenovia, NY with a nearly 200-year history
02/2013–05/2022

• Provided mentorship and guidance to seniors, achieving a 100% graduation rate for their final projects.

• Collaborated with professors and students, offering input from project inception to completion, and actively participating in the senior exhibition.

• Held a pivotal role on the committee panel, meticulously evaluating and reviewing final graduation presentations.

Creative Supervisor
Mower Agency – One of the largest U.S. independent marketing, advertising, and public relations agencies
07/2006–10/2012

• Conceptualized and executed marketing materials and campaigns for major brands, including Carrier, Crouse Hospital, FedEx Freight, GE Energy, Honeywell, Mersen, SRC, and Sun Chemical.

• Transformed strategic marketing objectives into compelling creative work, fostering client satisfaction and maintaining 10+ years of client relationships.

• Offered creative support for 30+ RFPs and pitches, contributing to the acquisition of new clients and partnerships.

Art Director
10/2001–06/2006

• Designed comprehensive brand visuals, including logos, websites, brochures, and advertisements in collaboration with copywriters and account teams.

• Oversaw external resources, and negotiated costs and usage, working with photographers, illustrators, and print vendors to ensure seamless campaign production.